Everyday Luxury — 8 Products

Elevated daily wear

Everyday Luxury gathers the lighter hand of the DHANYA catalogue — the working-week side of ethnic wear, where the craft stays visible but the ceremony doesn’t. Hand block-printed cotton kurtis, tonal embroidery, pearl and mirror-work details on breathable Mul Chanderi and cotton bases — pieces a customer reaches for on a Tuesday, not a wedding. For retailers this is the volume backbone of the counter: steady year-round movement, dependable margins and fast replenishment instead of one festive spike. Wholesale terms are the same house-wide programme — ₹550–₹1,200 per piece, a 24-piece entry lot, 10-day production and ready-stock dispatch from Ahmedabad — so an everyday counter and a festive counter can be built in the same order.