Hand-work technique guides for wholesale buyers

Four techniques carry the catalogue’s ornament: zardozi — the flagship gold metal-thread handwork; cutwork — the openwork that lets summer cloth breathe; gota patti — the Rajasthani ribbon appliqué that runs in bespoke programmes; and scalloped edge-work — the house finish, the commonest edge in the current catalogue. Each guide defines the technique, walks through how it is worked on the frame, links the current lines that carry it, and covers what it behaves like in bulk — because a finish you can name is a shelf you can sell. The trade terms are the same across every technique: start at 24 pieces per line at ₹550–₹1,200 per piece, 10-day production delivery from the Ahmedabad atelier.

One guide per technique

Definitional pages — “what is zardozi”, “what is cutwork” — written for buyers and answer engines, each wired to the live catalogue grid.