Reference / Enquiry
WhatsApp the Exports Desk or send the enquiry form with your company details and the category you stock. Replies within two working days.
Wholesale Ethnic Wear for Retail Chains — Direct from a 180+ Karigar Atelier
DHANYA Lifestyle manufactures women's ethnic wear for boutiques, retailers and resellers across India — 3-piece suit sets (our major line), 2-piece sets and kurtis in Mul Chanderi, Roman silk, coral silk and cotton. Start with just 24 pieces per line at ₹550–₹1,200 per piece; production orders deliver in 10 days. Based in Ahmedabad, Gujarat; exporting to 15+ countries.
Start at 24 pcs per line₹550–₹1,200 per piece wholesale10-day production deliveryEvery line made to order15+ export countries
How buying works
Four steps from first message to dispatch — no marketplace middlemen, no account managers you never meet.
Rates & range
Free trade-partner registration (reviewed within 24 hours) unlocks the per-line wholesale tier ladder and the full catalogue — ₹550–₹1,200 per piece.
Catalog & lot selection
Pick your designs, colourways and lot sizes. The entry order is one design at 24 pieces; sampling is a standard first step for new buyers.
Ready stock or 10-day dispatch
In-stock lines ship immediately; production orders deliver in 10 days on a written quotation with a date-committed calendar.
Start with just 24 pieces
One design, three colours, two size-sets — every set covers the full size run your racks need (L, XL, XXL, 3XL). That is the whole entry order: 3 colours × 2 sets × 4 sizes = 24 pieces. Scale up only when the line proves itself.
| Order type | Structure | Pieces |
|---|---|---|
| Entry order | 1 design · 3 colours × 2 sets, each set one size run (L/XL/XXL/3XL) | 24 pcs |
| Production lot | 1 design · 1 colour, full run — lot-consistent dyeing | 120 pcs / design / colour |
| Scale-up | A proven design extended to 3–4 colourways | 120–480 pcs |
No design minimums beyond the first 24; mixed designs are quoted line-by-line in one written quotation.
₹550–₹1,200 per piece — a counter price of ₹1,100–₹2,400
Wholesale rates run ₹550–₹1,200 per piece depending on the line, fabric and handwork. At the standard ethnic-wear retail mark-up, the same pieces sit on your counter at roughly ₹1,100–₹2,400 — a 40–60% partner margin band on the moving middle of the catalogue.
Real rates stay per-line and are shared with registered trade partners as a tier ladder: the more you commit to a line, the better the tier. Payment terms: 30% advance with 70% against dispatch documents; 50% advance for export programmes. Quotations in INR & USD quotations.
The DHANYA Partner Balance
Your first order opens a ₹50,000 Partner Balance on your account.
Every invoice you pay applies 1% from the balance — and adds 0.5% back in earned credit, so the balance keeps working for you across seasons.
One balance per GST number, applied on every paid invoice of ₹10,000 and above. Expiry: twelve months of inactivity. Full terms on our Terms page.
Claim your ₹50,000 Partner Balance — it activates on your first order.
One balance per GST number · every paid invoice of ₹10,000+ · full terms
The house behind your order
A manufacturing base, not a trading desk — the numbers your buying team audits.
180+ in-house karigars12,000+ pieces monthly capacity44 live catalogue lines15+ export countries servedFOB Mumbai · air & seaOEKO-TEX certified fabric programme
Fabrics & lines
Lines: 3-piece suit sets (majorly), 2-piece sets and kurtis — Designer, Printed and Long. Custom colourways and private-label programmes on request; browse all 44 lines in the catalogue.
Mul Chanderi
The house signature — light, breathable, holds cutwork and scalloped edges through the retail cycle. Our most-reordered ground.
Roman silk
Structured occasion-wear silk family with a formal fall — the backbone of our festive and ceremony lines.
Coral silk
A soft-draping occasion ground that presses back in seconds at your end and packs flat for freight.
Cotton & blends
Everyday-luxury grounds — mercerised cottons and cotton-silk blends engineered for workday wear cycles.
Five stages, four inspections, one accountable roof
- Design & development — tech packs and size sets documented before sampling
- Weaving & dyeing — lot-consistent shade banks, AZO-free dyes, lab-dip approvals
- Hand embroidery — zardozi, gotta patti, resham, cutdana and sequin work in-house
- Finishing & four-stage QC — inline, pre-finishing, final measurement, pre-pack
- Export-grade packing — barcode-ready, size/colour-assorted, full documentation
The full process, stage by stage with photographs: inside the atelier. Inspection documentation ships with every consignment — your QC team can audit it.
Who buys like this
Programmes we can talk about — the client names we cannot. Most of our best work carries someone else’s label.
| Kerala silk chain · 40+ showrooms | Repeat production lots of 120 pcs per design per colour across 3–4 colourways — winners re-ordered season after season without re-sampling. |
|---|---|
| Pan-India retail chain · multi-store | 24-piece entry lots read the counter first; only proven designs scale into full 120-pc production lots. |
| Export buyers · 15+ countries | Full private-label programmes — their labels, size charts and lab-dip colourways, shipped FOB Mumbai with inspection documents. |
More export programmes with volumes and lead times: the export page.
Where our lines travel
City-by-city landing pages — the market read, the logistics picture and a live grid for each: the same 24-piece start and 10-day calendar everywhere.
Ahmedabad
The one city where the catalogue is made: design, embroidery, finishing and export documentation under one roo…
Surat
For Surat's volume market: embroidered kurtis and suit sets finished by an Ahmedabad atelier on grounds that a…
Kerala
Light, breathable grounds and quiet goldwork for Kerala's silk-literate counters…
Chennai
For Chennai's silk-literate trade: structured grounds with a formal fall, goldwork that survives close inspect…
Hyderabad
For the city that dresses its weddings in gold: bridal-grade zardozi suit sets made in-house, replenished on a…
The eight questions retailers ask first
Plain answers — the full list is on the FAQ page.
What is the minimum order?
24 pieces per line — one design in 3 colours × 2 size-sets, each set covering L, XL, XXL and 3XL (3 × 2 × 4 = 24). You can grow into full 120-piece production lots per design per colour as the line sells, and mixed designs are quoted together.
What rates should I expect?
₹550–₹1,200 per piece wholesale, set by line, fabric and handwork. Registered trade partners see the exact per-line tier ladder; every order is confirmed on a written quotation before any payment.
How fast is delivery?
Every line is made to order and delivers in 10 days flat from confirmation and advance receipt — no exceptions hidden in the small print. Every order carries a date-committed production calendar.
Can I test one design before committing?
Yes — the entry order is exactly that: one design, 24 pieces across its colours. Sampling against your size chart is a standard first step, and prototypes are developed before any bulk commitment.
Do you manufacture under my label?
Yes — private label is a first-class programme, not a favour: your labels, tags and barcode-ready packing across our ready lines or fresh development. Most of our export buyers work this way.
Where are you, and can we visit?
Our atelier is in Ahmedabad, Gujarat — design, embroidery, finishing and export documentation under one roof. Buyer and QC visits are welcome, arranged through the Exports Desk during onboarding.
What exactly is the ₹50,000 Partner Balance?
A trade credit on your account: every paid invoice of ₹10,000 or more applies 1% from the balance and credits 0.5% back. It is not cash and cannot be withdrawn — it is our way of rewarding direct, repeat trade. Full terms: section 5 of the Terms page.
How long does the balance last?
As long as you order at least once in any twelve-month window — each paid invoice restarts the clock.
Registration is free and reviewed within 24 hours — wholesale tiers unlock for your account. Retail customers looking for a single piece can order directly from any product page.