Surat
For Surat's volume market: embroidered kurtis and suit sets finished by an Ahmedabad atelier on grounds that a…
The one city where the catalogue is made: design, embroidery, finishing and export documentation under one roof at the DHANYA atelier — 180+ in-house karigars, a 24-piece entry MOQ and the full line-shelf from 3-piece suit sets to kurtis.
Ahmedabad has been a textile city for five centuries — the mercantile houses, the calico mills, the garment wholesale lanes that still move cloth before dawn. Retailers here read fabric like a ledger: they weigh the ground, check the stitch density and price the handwork in one look. A buyer from this city does not need the pitch; they need the atelier.
That is exactly what DHANYA offers Ahmedabad buyers that out-of-town catalogues cannot: the work is done here, in-house. 180+ karigars — designers, embroidery hands, finishing and QC — under one roof, with ~12,000 pieces a month of capacity behind them. What a showroom in another city shows you as a finished sample, we show you as a running line on the frame.
For Gujarat boutiques and counters this shortens everything. Sampling happens over a visit instead of a courier cycle. Shade approvals, size-chart grading and label decisions are made standing at the finishing table, not over email. The city's own retail calendar — festive season, wedding season, the Navratri stretch that Gujarat buys for like nowhere else — can be stocked from a line that is made next door.
Ahmedabad buyers are the one set we invite inside during production: buyer and QC visits are welcome and arranged through the Exports Desk during onboarding. Walk the floor, see your line mid-frame, and clear the lot with your own eyes before it packs.
Dispatch terms are the standing ones — every lot is made to order on a date-committed 10-day production calendar from confirmation and advance receipt — but for local trade the practical edge is the visit: approve a lab-dip in the morning and the lot runs the same week.
Trade terms are the same as everywhere in the catalogue: start at 24 pieces per line (3 colours × 2 size-sets, L–3XL), ₹550–₹1,200 per piece wholesale, and made-to-order lots deliver in 10 days flat from confirmation and advance receipt — every line, no exceptions.
The volume line is the 3-piece suit set — kurta, matched bottom and dupatta — which carries most of the catalogue and takes colourwork well: zardozi yokes for the occasion counter, scalloped and cutwork edges for the boutique trade, pleated bodices for younger racks. Kurtis are the entry-price rack that keeps a counter rotating between occasions.
House grounds are mul Chanderi — the soft silk-cotton signature that holds cutwork and scalloped edges through the retail cycle — Roman silk for structured ceremony pieces, and workday cottons and blends. Zardozi, cutwork, scallop trims, mirror work and bead-and-pearl embroidery all run in-house, which is why the bridal-grade work can be quoted on a calendar instead of negotiated case by case.
The standing pattern for new local trade is the trial-lot ladder: one design at 24 pieces — 3 colours × 2 size-sets, L through 3XL — reads the counter first; only proven designs scale into full 120-piece production lots per design per colour. Registration is reviewed within 24 hours and the Exports Desk replies within two working days.
Plain answers — the full trade FAQ is on the FAQ page.
Yes — buyer and QC visits are welcome and arranged through the Exports Desk during onboarding. For Ahmedabad buyers this is the normal first step: see the karigar floor, the embroidery frames and the four-stage QC line before the first quotation.
Design, embroidery, finishing, QC and export documentation are in-house — 180+ karigars. Woven grounds come to us from vetted weaving-cluster partners, including Surat's processing houses, and are dyed lot-consistent with lab-dip approvals before they reach our frames.
24 pieces per line — 3 colours × 2 size-sets, each set covering L, XL, XXL and 3XL. Two lines open an account at 48 pieces; replenishment runs at 120 pieces per design per colour.
One atelier in Ahmedabad, one set of trade terms, city-by-city landing pages — every grid on every page is live from the catalogue.
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